Launched in January 2023 to celebrate the one millionth visitor to the exhibition "Time is Out of Joint" curated by Cristiana Collu, "DROP YOUR MAP" is a collection of 10 unique NFTs in the form of animated GIFs — each one bringing to life the minimal drawings that Martí Guixé had originally created for the museum's intuitive map in 2019: masterworks from Canova to Pino Pascali, architectural elements, and the museum's own public, set in motion inside the digital space. The distribution strategy was conceived as a communication campaign in its own right. Nine NFTs were given away through a series of social media contests — each platform with its own dedicated work: "32mq di mare" on X, "Giacometti TikTok" on Facebook, "Flying Books" and "Traffic" on Instagram. The tenth and final piece was assigned through a live lottery held inside the museum's galleries — bringing the digital project back into the physical space. Each of the six NFTs sold at auction on Foundation came with a real-world benefit: a daily coffee at the Trojan Bar, priority access to closed events, free entry to the museum for all of 2023. A project that demonstrated how a public cultural institution could enter the NFT space with intelligence, coherence and a communication strategy built around the work itself.